Patchington

After establishing its product-market fit, Ramify aimed to capitalize on this new offering and transition from a volume strategy to a premium strategy. This repositioning required a complete redesign of the website as well as the activation of key performance levers (KPIs: SEO/Conversion rate/Autonomy) to attract and convert a discerning investor clientele.

The main challenges were as follows:

• ‍ ‍Reflect the premium positioning
• ‍ Manage a variety of financial products and diverse user profiles within an intuitive interface.
• ‍ Ensure the scalability of the site and optimize its SEO performance to support the company's growth.